Kalani Fujimori is a Creative Director, Design Leader, and Accelerator who delivers forward-thinking solutions for global brands, early-stage disruptors, and everything in between.
Kalani brings a multi-disciplinary approach rooted in cultural insight, helping teams turn vision into systems, stories, and standout creative.
Clio for the Grassroots rebrand.
New product development for Michelob Ultra.
Building an in-house design team & fostering cross-functional collaboration at FADER / Cornerstone.
Crafting global campaign narratives for Red Bull.
BRANDING & IDENTITY
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SCALABLE DESIGN SYSTEMS
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PRODUCT DEVELOPMENT
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BRAND IDEATION
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BRANDING & IDENTITY | SCALABLE DESIGN SYSTEMS | PRODUCT DEVELOPMENT | BRAND IDEATION |
His experience bridges industries, enabling him to connect ideas and create solutions for modern, multi-dimensional brands.
FOOD & BEVERAGE
ACTIVE / LIFESTYLE
APPAREL
HOSPITALITY
MUSIC
COMBAT SPORTS
TECH / INNOVATION
EMERGING BUSINESSES
CREATIVE CAPABILITIES
With 15+ years in design, art direction, illustration, photography, print production, and digital technology, combined with his cross-industry fluency, he’s a true Swiss Army knife of creative capabilities.
Capabilities
Guided by kuleana, a deep sense of responsibility and duty, he leads through mentorship, focusing on respect and empowering others to grow.
Kalani thrives in collaboration, applying his creativity to unconventional challenges, such as presenting a family baby brand at Pitti Bimbo or exploring culturally led typographic work for CJTYPE. Curiosity has taken him from Hawaii to Barcelona, with key stages of development in Seattle and New York City. His duty, to leave every business, environment, and community better than he found it.
5 THINGS OUTSIDE OF WORK:
Dadding - Cooking - Jiu Jitsu - Natural Wine - Art & Design
