Packaging &
Design

  • Background

    Red Bull BC One is the premier global one-on-one breaking competition, and attracts thousands of talented breakers from around the world each year, all vying for the chance to represent at the World Final and be crowned champion. With over 60 qualifier events and programs held in 30+ locations, and an E-Battle that allows anyone with an internet connection to compete, Red Bull BC One truly has a global reach. Since its inception in 2004, the competition has been held in major cities around the world, and in 2022 the World Final returned to Hip Hop’s birthplace… New York City.

    The Challenge

    Breaking has often been misunderstood in the United States as a dance form that has remained stuck in the 1980s. However, the global Breakin scene has continued to thrive and evolve, with early pioneers pushing the boundaries of the dance and the competition landscape. Outside of the US, Breakin and Hip Hop have been embraced and supported by governments, resulting in a thriving culture.

    As the World Final returns to the birthplace, New York City, there is added pressure to celebrate the city as the home of Breakin’ and Hip Hop in a NYC–relevant and aspirational way. This includes inspiring the next generation of Breakers and maintaining excitement within the global dance community, as well as engaging the broader creative communities around hip hop.

    Our concept needed to be an authentic and inspiring theme that can serve as the creative foundation for the event and communicated effectively across multiple cultures. It must also provide a platform for global applications. The theme must acknowledge the past, but also look towards the future, as we aim to maintain Red Bull BC One as the most prestigious and high-impact breaking competition in the world.

    Additional Credits

    I AM STUDIO (RB Creative Agency)
    Listen Entertainment (RB Experiential Agency)
    Circle of Fire (Crew)

NBA Finals x Futura 2000

Role
Art Direction / Photo Direction / Design

Michelob ULTRA Finals Bottle

DinnerParty_team_Michelob-Ultra_Nba-Team-22_Can-intro-frame.jpg
DinnerParty_team_Michelob-Ultra_Nba-Team-22_Can-Repeat.jpg

  • Background

    Red Bull BC One is the premier global one-on-one breaking competition, and attracts thousands of talented breakers from around the world each year, all vying for the chance to represent at the World Final and be crowned champion. With over 60 qualifier events and programs held in 30+ locations, and an E-Battle that allows anyone with an internet connection to compete, Red Bull BC One truly has a global reach. Since its inception in 2004, the competition has been held in major cities around the world, and in 2022 the World Final returned to Hip Hop’s birthplace… New York City.

    The Challenge

    Breaking has often been misunderstood in the United States as a dance form that has remained stuck in the 1980s. However, the global Breakin scene has continued to thrive and evolve, with early pioneers pushing the boundaries of the dance and the competition landscape. Outside of the US, Breakin and Hip Hop have been embraced and supported by governments, resulting in a thriving culture.

    As the World Final returns to the birthplace, New York City, there is added pressure to celebrate the city as the home of Breakin’ and Hip Hop in a NYC–relevant and aspirational way. This includes inspiring the next generation of Breakers and maintaining excitement within the global dance community, as well as engaging the broader creative communities around hip hop.

    Our concept needed to be an authentic and inspiring theme that can serve as the creative foundation for the event and communicated effectively across multiple cultures. It must also provide a platform for global applications. The theme must acknowledge the past, but also look towards the future, as we aim to maintain Red Bull BC One as the most prestigious and high-impact breaking competition in the world.

    Additional Credits

    I AM STUDIO (RB Creative Agency)
    Listen Entertainment (RB Experiential Agency)
    Circle of Fire (Crew)

NBA Finals x Tinker Hatfield

Role
Art Direction / Photo Direction / Design

Michelob ULTRA Finals Bottle

  • Background

    Red Bull BC One is the premier global one-on-one breaking competition, and attracts thousands of talented breakers from around the world each year, all vying for the chance to represent at the World Final and be crowned champion. With over 60 qualifier events and programs held in 30+ locations, and an E-Battle that allows anyone with an internet connection to compete, Red Bull BC One truly has a global reach. Since its inception in 2004, the competition has been held in major cities around the world, and in 2022 the World Final returned to Hip Hop’s birthplace… New York City.

    The Challenge

    Breaking has often been misunderstood in the United States as a dance form that has remained stuck in the 1980s. However, the global Breakin scene has continued to thrive and evolve, with early pioneers pushing the boundaries of the dance and the competition landscape. Outside of the US, Breakin and Hip Hop have been embraced and supported by governments, resulting in a thriving culture.

    As the World Final returns to the birthplace, New York City, there is added pressure to celebrate the city as the home of Breakin’ and Hip Hop in a NYC–relevant and aspirational way. This includes inspiring the next generation of Breakers and maintaining excitement within the global dance community, as well as engaging the broader creative communities around hip hop.

    Our concept needed to be an authentic and inspiring theme that can serve as the creative foundation for the event and communicated effectively across multiple cultures. It must also provide a platform for global applications. The theme must acknowledge the past, but also look towards the future, as we aim to maintain Red Bull BC One as the most prestigious and high-impact breaking competition in the world.

    Additional Credits

    I AM STUDIO (RB Creative Agency)
    Listen Entertainment (RB Experiential Agency)
    Circle of Fire (Crew)

NBA Team Cans

Role
Art Direction / Photo Direction / Design

Michelob ULTRA x NBA 22’ -23’

DinnerParty_team_Michelob-Ultra_Nba-Team-22_Can-intro-frame.jpg
DinnerParty_team_Michelob-Ultra_Nba-Team-22_Can-Repeat.jpg

  • Background

    Red Bull BC One is the premier global one-on-one breaking competition, and attracts thousands of talented breakers from around the world each year, all vying for the chance to represent at the World Final and be crowned champion. With over 60 qualifier events and programs held in 30+ locations, and an E-Battle that allows anyone with an internet connection to compete, Red Bull BC One truly has a global reach. Since its inception in 2004, the competition has been held in major cities around the world, and in 2022 the World Final returned to Hip Hop’s birthplace… New York City.

    The Challenge

    Breaking has often been misunderstood in the United States as a dance form that has remained stuck in the 1980s. However, the global Breakin scene has continued to thrive and evolve, with early pioneers pushing the boundaries of the dance and the competition landscape. Outside of the US, Breakin and Hip Hop have been embraced and supported by governments, resulting in a thriving culture.

    As the World Final returns to the birthplace, New York City, there is added pressure to celebrate the city as the home of Breakin’ and Hip Hop in a NYC–relevant and aspirational way. This includes inspiring the next generation of Breakers and maintaining excitement within the global dance community, as well as engaging the broader creative communities around hip hop.

    Our concept needed to be an authentic and inspiring theme that can serve as the creative foundation for the event and communicated effectively across multiple cultures. It must also provide a platform for global applications. The theme must acknowledge the past, but also look towards the future, as we aim to maintain Red Bull BC One as the most prestigious and high-impact breaking competition in the world.

    Additional Credits

    I AM STUDIO (RB Creative Agency)
    Listen Entertainment (RB Experiential Agency)
    Circle of Fire (Crew)

ULTRA Brew Camp

Role
Art Direction / Photo Direction / Design

Brand Innovation

  • Background

    Red Bull BC One is the premier global one-on-one breaking competition, and attracts thousands of talented breakers from around the world each year, all vying for the chance to represent at the World Final and be crowned champion. With over 60 qualifier events and programs held in 30+ locations, and an E-Battle that allows anyone with an internet connection to compete, Red Bull BC One truly has a global reach. Since its inception in 2004, the competition has been held in major cities around the world, and in 2022 the World Final returned to Hip Hop’s birthplace… New York City.

    The Challenge

    Breaking has often been misunderstood in the United States as a dance form that has remained stuck in the 1980s. However, the global Breakin scene has continued to thrive and evolve, with early pioneers pushing the boundaries of the dance and the competition landscape. Outside of the US, Breakin and Hip Hop have been embraced and supported by governments, resulting in a thriving culture.

    As the World Final returns to the birthplace, New York City, there is added pressure to celebrate the city as the home of Breakin’ and Hip Hop in a NYC–relevant and aspirational way. This includes inspiring the next generation of Breakers and maintaining excitement within the global dance community, as well as engaging the broader creative communities around hip hop.

    Our concept needed to be an authentic and inspiring theme that can serve as the creative foundation for the event and communicated effectively across multiple cultures. It must also provide a platform for global applications. The theme must acknowledge the past, but also look towards the future, as we aim to maintain Red Bull BC One as the most prestigious and high-impact breaking competition in the world.

    Additional Credits

    I AM STUDIO (RB Creative Agency)
    Listen Entertainment (RB Experiential Agency)
    Circle of Fire (Crew)

Bushmills Since Way Back

Role
Art Direction / Illustration / Design

Global Campaign

BUSHMILLS_OOH_WOOD.png
BUSHMILLS_OOH_AARONPAUL.png
Bushmills_01.jpg
Bushmills_02.jpg
BUSHMILLS_OOH_BONIVER.png
Bushmills_03.jpg
BUSHMILLS_BODEGA.png
BUSHMILLS_BONIVER.png
Bushmills_09.png
BUSHMILLS_BREAKINGBAD_BLANKET.png
BUSHMILLS_CUSTOMPOS.png
BUSHMILLS_DECANTER.png
BUSHMILLS_FEATURE.png
BUSHMILLS_GRADO.png
BUSHMILLS_GUITAR.png
BUSHMILLS_INSTA2.png
BUSHMILLS_INVITES_2.png
BUSHMILLS_INVITES.png
BUSHMILLS_MALLOT1.png
BUSHMILLS_MOW_KIT.png
BUSHMILLS_NOTEBOOK.png
BUSHMILLS_OOH_AMBASSADORS.png
BUSHMILLS_OOH_TOOLS_2.png
BUSHMILLS_OOH_TOOLS.png
BUSHMILLS_ROLLKIT.png
BUSHMILLS_SHADES.png
BUSHMILLS_SHIRT.png
BUSHMILLS_SOAP.png
BUSHMILLS_SOUNDSOFSWB.png
BUSHMILLS_SUBWAY.png
BUSHMILLS_TASTINGMAT.png
BUSHMILLS_TOTE.png
BUSHMILLS_TURNTABLE.png
BUSHMILLS_WARS_POS.png
SOUNDSOFSINCE.png

  • Background

    Red Bull BC One is the premier global one-on-one breaking competition, and attracts thousands of talented breakers from around the world each year, all vying for the chance to represent at the World Final and be crowned champion. With over 60 qualifier events and programs held in 30+ locations, and an E-Battle that allows anyone with an internet connection to compete, Red Bull BC One truly has a global reach. Since its inception in 2004, the competition has been held in major cities around the world, and in 2022 the World Final returned to Hip Hop’s birthplace… New York City.

    The Challenge

    Breaking has often been misunderstood in the United States as a dance form that has remained stuck in the 1980s. However, the global Breakin scene has continued to thrive and evolve, with early pioneers pushing the boundaries of the dance and the competition landscape. Outside of the US, Breakin and Hip Hop have been embraced and supported by governments, resulting in a thriving culture.

    As the World Final returns to the birthplace, New York City, there is added pressure to celebrate the city as the home of Breakin’ and Hip Hop in a NYC–relevant and aspirational way. This includes inspiring the next generation of Breakers and maintaining excitement within the global dance community, as well as engaging the broader creative communities around hip hop.

    Our concept needed to be an authentic and inspiring theme that can serve as the creative foundation for the event and communicated effectively across multiple cultures. It must also provide a platform for global applications. The theme must acknowledge the past, but also look towards the future, as we aim to maintain Red Bull BC One as the most prestigious and high-impact breaking competition in the world.

    Additional Credits

    I AM STUDIO (RB Creative Agency)
    Listen Entertainment (RB Experiential Agency)
    Circle of Fire (Crew)

Johnnie Walker x Entourage

Role
Art Direction / Illustration / Design

Partnership Campaign

kalani-fujimori-johnnie-walker-entourage-bottle.jpg
kalani-fujimori-johnnie-walker-entourage.jpg
JW_2015_DRAMA_Bottle_v1Hi-Res.png
jw04_slider.png
jw06_slider.png

  • Background

    Red Bull BC One is the premier global one-on-one breaking competition, and attracts thousands of talented breakers from around the world each year, all vying for the chance to represent at the World Final and be crowned champion. With over 60 qualifier events and programs held in 30+ locations, and an E-Battle that allows anyone with an internet connection to compete, Red Bull BC One truly has a global reach. Since its inception in 2004, the competition has been held in major cities around the world, and in 2022 the World Final returned to Hip Hop’s birthplace… New York City.

    The Challenge

    Breaking has often been misunderstood in the United States as a dance form that has remained stuck in the 1980s. However, the global Breakin scene has continued to thrive and evolve, with early pioneers pushing the boundaries of the dance and the competition landscape. Outside of the US, Breakin and Hip Hop have been embraced and supported by governments, resulting in a thriving culture.

    As the World Final returns to the birthplace, New York City, there is added pressure to celebrate the city as the home of Breakin’ and Hip Hop in a NYC–relevant and aspirational way. This includes inspiring the next generation of Breakers and maintaining excitement within the global dance community, as well as engaging the broader creative communities around hip hop.

    Our concept needed to be an authentic and inspiring theme that can serve as the creative foundation for the event and communicated effectively across multiple cultures. It must also provide a platform for global applications. The theme must acknowledge the past, but also look towards the future, as we aim to maintain Red Bull BC One as the most prestigious and high-impact breaking competition in the world.

    Additional Credits

    I AM STUDIO (RB Creative Agency)
    Listen Entertainment (RB Experiential Agency)
    Circle of Fire (Crew)

Budweiser Made in America

Role
Art Direction / Illustration / Design

Music Festival & Experiential Marketing

kalani-fujimori-budweiser-experiential.png

  • Background

    Red Bull BC One is the premier global one-on-one breaking competition, and attracts thousands of talented breakers from around the world each year, all vying for the chance to represent at the World Final and be crowned champion. With over 60 qualifier events and programs held in 30+ locations, and an E-Battle that allows anyone with an internet connection to compete, Red Bull BC One truly has a global reach. Since its inception in 2004, the competition has been held in major cities around the world, and in 2022 the World Final returned to Hip Hop’s birthplace… New York City.

    The Challenge

    Breaking has often been misunderstood in the United States as a dance form that has remained stuck in the 1980s. However, the global Breakin scene has continued to thrive and evolve, with early pioneers pushing the boundaries of the dance and the competition landscape. Outside of the US, Breakin and Hip Hop have been embraced and supported by governments, resulting in a thriving culture.

    As the World Final returns to the birthplace, New York City, there is added pressure to celebrate the city as the home of Breakin’ and Hip Hop in a NYC–relevant and aspirational way. This includes inspiring the next generation of Breakers and maintaining excitement within the global dance community, as well as engaging the broader creative communities around hip hop.

    Our concept needed to be an authentic and inspiring theme that can serve as the creative foundation for the event and communicated effectively across multiple cultures. It must also provide a platform for global applications. The theme must acknowledge the past, but also look towards the future, as we aim to maintain Red Bull BC One as the most prestigious and high-impact breaking competition in the world.

    Additional Credits

    I AM STUDIO (RB Creative Agency)
    Listen Entertainment (RB Experiential Agency)
    Circle of Fire (Crew)

Raise Your Voice

Role
Art Direction / Photo Direction / Design

Fender American Professional Campaign

kalani-fujimori-fender.jpg